About us
Why choose Rare Thinking?
Discover our advantage
We help small and medium businesses unlock their potential, drawing on extensive experience across business strategy, digital, retail, operations, and people.
Strategy & Growth
Build a clear, structured roadmap that drives sustainable growth.
Stronger direction, improved profitability, and clarity on how to scale.
Operational Excellence
Fix inefficiencies, streamline processes, and build a firm foundation for growth.
A smoother, more efficient business that saves time, reduces costs, and works better for your team and customers.
AI Enablement for SMEs
Make AI a practical, revenue-boosting tool for your business.
Fewer manual tasks, more efficient teams, better insights, faster decision-making.
Our Values
Clarity
Simplifying the complex
Impact
Delivering measurable improvements
Partnership
Working collaboratively together
Innovative
Using the latest tools to drive value
clear assessment framework
6-steps to growth:
Your business health review
We have developed a clear framework to understand your customer, business objectives and operations – helping to identify where to focus, adding value in the most effective way
01.
Direction & Proposition
Purpose: confirm clarity of where the business is going and why customers choose them.
Review areas
- Target customer clarity & profile
- Differentiation vs competitors
- Offer structure (packages, pricing, value messaging)
- Growth objectives and strategic priorities
Outputs
- Proposition clarity score
- Refined positioning statement + quick messaging improvements
- Top 3 strategic priorities
02.
Commercial Performance
Purpose: find revenue, margin, and pricing opportunities.
Review areas
- Revenue mix and concentration risks
- Gross margin by product/service/customer
- Pricing strategy, discounting, and proposals
- Sales funnel conversion and pipeline health
Outputs
- Quick-win margin improvements
- Pricing/package recommendations
- Commercial KPI shortlist
03.
Operations & Delivery Efficiency
Purpose: identify bottlenecks, rework, and time sinks impacting profit and service quality.
Review areas
- Process flow through the value chain
- Capacity and utilisation
- Common friction points and rework drivers
- Standard operating procedures (SOPs)
Outputs
- “Time back” opportunities
- Top 5 process improvements
- Initial SOP/standardisation plan
04.
Customer Experience & Retention
Purpose: improve retention, repeat business, referrals, and customer lifetime value.
Review areas
- Customer journey and service touchpoints
- Feedback loop (NPS/reviews/complaints)
- Retention/churn drivers
- Account management approach
Outputs
- Customer journey fixes list
- 3 CX improvements that raise retention
- Simple retention/referral system
05.
Data, Systems & AI Readiness
Purpose: assess whether tools and data support scale, insight, and automation.
Review areas
- Current systems (CRM, finance, operations, marketing)
- Data quality + single source of truth
- Reporting cadence + decision-making discipline
- AI readiness (use cases, training)
Outputs
- Practical “AI adoption plan”
- AI use-case shortlist (prioritised by value/effort)
- Systems gaps and integration opportunities
06.
People & Execution Discipline
Purpose: determine if the business can execute consistently and sustain improvements.
Review areas
- Leadership rhythm and accountability
- Role clarity and decision rights
- Skills gaps and training needs
- KPI cadence and operational meetings
Outputs
- 30–60–90 day delivery plan ownership map
- Execution cadence (weekly/monthly)
- KPI dashboard outline
our approach
Our team have gained hands on leadership experience from a broad spectrum of businesses, from owner occupied entrepreneurial environments to global multi-billion organisations. Our decades of deep experience allow us to quickly establish what works at various stages of the value chain.
Practical, not theoretical. We implement real solutions, not just provide recommendations.
AI you can actually use. No complexity, just tools and automation that save time, improve decisions, and reduce manual work.
Local expertise. Focused on supporting businesses across the North West and North Wales, always to hand and building a valued relationship.
Flexible & transparent. We offer project work, retainers, training workshops, along with simple pricing.
flexible pricing
Targeted investment,
tangible results
At Rare Thinking we offer a tailored approach to suit your business needs and budget. Starting with very affordable packages that deliver tangible return on investment.
Advisory & Workshops
Business assessments, strategic shaping, training sessions, or tackling focused ad-hoc topics
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Strategy development
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AI readiness workshop
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Market & competitor analysis
Project Packages
Fixed-scope, fixed-price programs for strategy, AI enablement, and operational improvement
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Cost reduction & margin improvement programs
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Business model review & future growth opportunities
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AI tool selection & implementation
Retainer Support
Monthly retained support, your Fractional CCO / COO or just another trusted partner
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Commercial management
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Marketing campaigns
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KPI frameworks, OKRs & performance dashboards
We provide initial free consultation to discuss all business needs, submit an enquiry and we’ll contact you to arrange a call to talk through how we work and what to expect
Ready to transform your business?
We are here for a chat to discuss any requirements further.
Rare Thinking Consulting 